Full Interview: Edelman's Steve Rubel on Transmedia Storytelling | via Nora Young & Spark

Steve Rubel spends a lot of time thinking about the future of media – a favourite topic here at Spark. He’s Executive Vice-President of Global Strategy and Insights at the PR firm Edelman, and a popular blogger, columnist, and Twitterer. Earlier today, I interviewed Steve while he was in Toronto. We talked about transmedia storytelling: what it is, how to do it right, and how to hold the attention of media consumers when there’s so much media available and no more time than before.

You can hear the full, uncut interview below, or download the MP3. [runs 18:44]

If you like hearing these extended interviews, why not subscribe to Spark Plus? You’ll get regular weekly episodes, plus additional blog-only content like this. [Subscribe via RSS] or [Subscribe with iTunes]

• Share:
• Facebook
• Print

via cbc.ca

Posted via email from Siobhan O'Flynn's 1001 Tales