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Managing Pottermore: Maximizing a Competitive Advantage
As I noted in my “initial observations” posting, Pottermore’s main competitive advantage over Harry Potter fan sites, and indeed other forms of diversion for its target audience, is its direct relationship with J.K. Rowling. Managing that connection is going to prove critical if the endeavor is going to succeed.
It strikes me that there are at least three kinds of engagement at play with Pottermore. There is (a) interaction with the site’s basic elements, including the ebook content and gamified rewards; (b) interaction with other users; and (c) interaction with and around new content from Rowling. The last one comprises by far the lowest proportion of time and content on the site, but its most important asset. Its value and influence must be maximized....
Read the full post on transmythology.com
Monday, June 27, 2011
Managing Pottermore: Maximizing a Competitive Advantage | Transmythology
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