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Doctorow's article is definitely worth the read & I'm looking forward to joining in the discussion. Excerpt from the full article on the Guardian.co.uk:
"In this article, I take a first cut at a taxonomy of "value propositions for the purchase of digital goods" – that is, reasons you should spend money on digital files that you can get for free – and of the market strategies that enhance or undermine each strategy. Different companies and products need different value propositions, but whatever your strategy is, your stated case for buying your products should be supported by those products. And if your sales strategy actively militates against your value proposition, you're doing it wrong.
This list isn't comprehensive; it's a starting point. If you've got more value propositions, please add a comment …
Buy this or you'll get in trouble
Buy this because it's the right thing to do
Buy this because you're supporting something worthwhile
Buy this because paying money will delivery high quality
Buy this because it is convenient
Buy this because your devices won't play the unauthorised version
Buy this and you'll get more features than you would with the unauthorised version
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