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Tuesday, February 22, 2011

The Happiness Machine: Definition 6's Paul McClay on concept behind Sharing the Happiness - Business News - Business Review USA

Excerpt:

BY: Nadia Ibanez | Wed Oct 27, 2010

"Atlanta-based Definition 6 was established 14 years ago as an integrated interactive marketing agency looking to bring a new communication platform to the table. Years ago, traditional marketing agencies weren’t nimble enough to capitalize on a new community of consumers who were seeking a more digital means of reaching out to customers. Definition 6 created a brand experience to drive proven business results.

Michael Kogon, CEO of Definition 6, saw an interest in this new targeted audience and when consulting firms couldn’t adopt this form of media or take the digital age seriously, he branched off onto his own and created his six-step plan to make marketing digitalized.

Definition 6 joins forces with clients to help them craft inventive and measurable customer experiences across all media channels, by implementing their verified strategies and creativity, along with originality and imagination. From e-Commerce maintenance and website design, to rich media and interactive marketing applications, Definition 6 bridges the gap between marketing and technology...."

read the full post:

http://www.businessreviewusa.com/

Posted via email from Siobhan O'Flynn's 1001 Tales

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