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Wednesday, October 27, 2010

Nice Post from John Bennett on Power to the Pixel Transmedia: A Naive But Omnivorous Form - JawboneTV

Excerpt:

In one of the early talks at Tuesday’s Power to the Pixel Conference, Maureen McHugh, a writer who’s worked on high-profile transmedia campaigns including Halo’s I Love Bees, declared that, “transmedia is a naïve but omnivorous form.”

Before I look at Maureen’s statement in more detail, it’s probably worth taking a little time to try to define what exactly transmedia is.

Actually, there is no clear agreement on what defines a transmedia project, though Henry Jenkins, MIT Professor and author of the canonical Convergence Culture, has defined 7 core principles of transmedia narrative.

More generally I’d argue that all transmedia properties exhibit the following four properties:

1. all platforms are considered from the inception of the project as valid vehicles to support narrative;
2. different platforms are used to tell different aspects of a story;
3. participation and sharing is encouraged (but not necessary);
4. while users are encouraged to draw connections between platforms, stories can exist separately from one another in the fictive universe.

Read full article on jawbone.tv

Posted via email from Siobhan O'Flynn's 1001 Tales

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