narrative now: Digital Marketing: The Top 10 Viral Ads of All Time - Via Advertising Age

Saturday, September 4, 2010

Digital Marketing: The Top 10 Viral Ads of All Time - Via Advertising Age - Digital: Viral Video Charts

Brand Campaign Agency All Time Views* Launch Date Watch the Spot

1 Blendtec Will It Blend? In-house 134,256,499 10/30/06

2 Evian Live Young BETC Euro RSCG 103,867,704 6/4/09

3 Old Spice Responses Wieden & Kennedy 57,132,669 7/12/10

4 Pepsi Gladiator AMV BBDO 46,742,892 1/1/04

5 Microsoft Xbox Project Natal World Famous 42,698,599 6/1/09

6 Dove Evolution Ogilvy & Mather 41,100,418 10/1/06

7 T-Mobile T-Mobile Dance Saatchi & Saatchi 35,487,575 1/15/09

8 Doritos Crash The Super Bowl 2010 Goodby Silverstein & Partners 34,168,845 1/5/10

9 Old Spice Odor Blocker Wieden & Kennedy 33,986,750 3/31/10

10 DC Shoes Gymkhana Two In-house 32,872,531 9/3/09

Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.

	Brand	Campaign	Agency	All Time Views*	Launch Date
1	Blendtec	Will It Blend?	In-house	134,256,499	10/30/06
2	Evian	Live Young	BETC Euro RSCG	103,867,704	6/4/09
3	Old Spice	Responses	Wieden & Kennedy	57,132,669	7/12/10
4	Pepsi	Gladiator	AMV BBDO	46,742,892	1/1/04
5	Microsoft	Xbox Project Natal	World Famous	42,698,599	6/1/09
6	Dove	Evolution	Ogilvy & Mather	41,100,418	10/1/06
7	T-Mobile	T-Mobile Dance	Saatchi & Saatchi	35,487,575	1/15/09
8	Doritos	Crash The Super Bowl 2010	Goodby Silverstein & Partners	34,168,845	1/5/10
9	Old Spice	Odor Blocker	Wieden & Kennedy	33,986,750	3/31/10
10	DC Shoes	Gymkhana Two	In-house	32,872,531	9/3/09
Source: Visible Measures *The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.