Saturday, March 20, 2010
Making the World's Knowledge Computable
Today's Wolfram|Alpha is the first step in an ambitious, long-term project to make all systematic knowledge immediately computable by anyone. Enter your question or calculation and Wolfram|Alpha uses its built-in algorithms and a growing collection of data to compute the answer. Based on a new kind of knowledge-based computing... More about Wolfram|Alpha »
well-deserved & there's an app
Time to stop all the weirdness about periods, don’t you think? Progress is where it’s at. Every video watched, every comment made and every question asked helps change unhealthy attitudes and Break the Cycle*.
79% of women think tampon and pad ads have nothing to do with real periods.THE WIN
Do you agree? Watch the “I heart tampon ads” video and tell us what you think.
Let’s get 25,000 views and get more people talking about how advertising treats women’s issues.
We'll add a city to the Girls For A Change 'Change Your World' Training Tour.-->
One more stop means more girls get empowered. Let's make it happen!
Kotex launches social networking site for gals & girls - great idea - demystify your period with some very funny ads!
If you haven't watched Spike Jonze's just released movie, 'I'm Here,' you should. And not just because it's a lovely film that again shows that he can make films with more heart than most other directors today. We should also all be watching to see what this film does online as the decision to release it on the web bypasses all those questions of distribution and the number & location of cinema screens. Game changer?
Friday, March 19, 2010
Thursday, March 18, 2010
Transmedia storytelling tracking/management tool Very interesting - thanks Tom Himpe!
Branded Entertainment: Philips Launches Teaser for “Parallel Lines”0 commentsShare
March 3, 2010
Philips and DDB will release a series of five thematically-linked short films online in April, as a follow-up to its award-winning interactive film Carousel. The teaser trailer, Parallel Lines, launched on the Philips Cinema website and respective Facebook page on Friday, prior to the series’ April 8th official launch date.
Parallel Lines brings together the talents of five filmmakers from RSA (Ridley Scott Associates) to develop five short films in the genres of their choice, including drama, action, animation, science fiction and thriller.
While the campaign’s thematic hook is under wraps until the series’ launch, the short films will again strive to capture the cinematic experience that Philips’ flatscreen Cinema 21:9 TV set allows a viewer to enjoy. The shorts are expected to capture an eye-catching technical bent to showcase picture and sound quality.
What makes Philips’ upcoming launch noteworthy is that it marks the third consecutive year the brand makes long-form entertainment the centerpiece of a campaign. Gary Raucher, Philips’ vice-president and head of integrated marketing communications, states:
“We never talk about specific sales result. But I can say all of our campaigns have measurable objectives and those objectives are tracked. We were very happy with the impact of last year and we have high expectations for this year as well.”
Parallel Lines promises to, at the very least, serve as another compelling form of branded entertainment. Ideally, the April 8th launch will also serve as a strong follow-up to the interactive – and engaging – experience of last year’s Carousel campaign, in which the online frozen-framed loop video also integrated additional content, and user controls, to ultimately offer visitors the feeling that they were practically IN the movie – an experience that the Cinema 21:9 promises to approximate.
[via 'Boards Magazine]
- Buzz up!in Advertising & Branding, Arts & Culture, Design, Electronics & Gadgets, TV & Film, Web & Technology, Paloma Vazquez's Articles
Related Topics: 21:9, Branded Entertainment, DDB, digital content, engagement marketing, entertainment marketing, Facebook, film, integrated content, Online Marketing, online video, Parallel Lines, Philips, Philips Carousel, Philips Cinema, Philips Electronics, RSA, short films
more info on the Parallel Lines project - launch upcoming on April 8
I posted on teaser trailer a few weeks back & now the official trailer for the Philips/Ridley Scott Associates co-production, Parallel Lines is up, with five directors: Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, Jake Scott and Hi-Sim.
The facebook page : http://www.facebook.com/philipscinema ran a teaser challenge last week to guess the genre of each film in the profile pic - answer:
(from top to bottom) are: Mystical horror, Sci-fi thriller, “logo” ;), Action thriller, Drama Adventure
Wednesday, March 17, 2010
Cross Media NYC has posted videos of some of the presentations. Standout thinkers are Ashley Swartz (blue/green jacket) on the demise of Purefold on the final panel & Jeff Gomez makes some interesting points in his Case Study of Coca Cola's Happiness Factory
Saturday, March 13, 2010
Interview with Jeff Gomez, CEO of Starlight Runner Entertainment at Cross Media Conference : IpTV EVANGELIST: Blog
Interview with Jeff Gomez, CEO of Starlight Runner Entertainment at Cross Media Conference
The conference was organized to bridge the gap between different media sectors, share information and provide a forum for people to meet and network. Among notable presenters and topics covered, Vidar and I had the opportunity to talk with and interview Jeff Gomez, CEO of Starlight Runner Entertainment.
Jeff, who is not only a compelling and easy person to talk with about technology is also a sought after expert on the emerging field of transmedia storytelling. Transmedia storytelling, the process of telling a story in pieces across multible technology platforms and a way to extend a brand and engauge the audience may also be an opportunity for Indie filmmakers and other smaller media creatives who thus far have had a hard time gaining traction with their work on-line. As Jeff said, "The Internet is not Television"
Jeff gave a great, concise talk on Starlight Runner's work with Coca Cola on The Happiness Factory at the inaugural Cross Media NYC event on Wed. March 10, 2010. His insights on constructing an immersive engaging storyworld for a transmedia project contained the great line (paraphrasing) that transmedia projects should 'validate and celebrate' their audience. A very worthy goal.
Watch for the next Cross Media Toronto & Cross Media London events! Next time I won't have to travel :)
Friday, March 12, 2010
Thursday, March 11, 2010
Purefold, the open media franchise conceived by Ag8 and developed in partnership with Ridley and Tony Scott’s RSA Films and Baby Cow Productions, has come to a halt.
A combination of factors have prevented this ambitious project from gathering the required funds to get off the ground.
Purefold envisaged to break with some of the traditional components of branded content initiatives.
Set in the near future, the project relied on prototype placement (or product invention) instead of product placement as a way to integrate advertisers into storytelling.
It provided the opportunity for multiple advertisers across multiple categories to fund short form episodes.
It featured multiple loosely connected story lines, connected through a central theme “what does it mean to be human” and the subject of empathy.
It provided the audience with the opportunity to contribute in real-time to individual story lines through FriendFeed groups.
And last but not least, it used a Creative Commons Attribution-Share Alike 3.0 licence to give back the productions to participating audience members and partners, and to maximize frictionless and unlimited distribution for sponsors.
Combining so many innovations proved to be a challenging recipe for most agencies and advertisers and despite advanced collaborations with several A-list brands, a lack of sufficient funding meant that Purefold was unable to move from script development stage into production stage.
Because of these evolutions, Ag8 has ceased its activities.
Ag8 would like to thank all the collaborators and supporters who have contributed along the way, whether through a tweet or blog post, thus having helped this project take shape over the past year.
If you’d like to find out more about Purefold, here are a few videos and posts worth checking out:
Sadly and somehow not surprisingly, the most ambitious digital participatory storytelling project in development has ground to a halt. According to Ashley Swartz who spoke last night at Cross Media NYC, the final hurdle that could not be overcome was the inability of the unions who would have been involved in the production of content to accept the idea of working within a Creative Commons model. Likely it's going to take repeated proofs of concept and financial viability in smaller projects to overcome this resistance.
Monday, March 8, 2010
Sunday, March 7, 2010
Saturday, March 6, 2010
Friday, March 5, 2010
From my pal Mihkel! this is a mash-up that's making me laugh already
'From the New York Times bestselling author of PRIDE AND PREJUDICE AND ZOMBIES comes the true history of our sixteenth president - Seth Grahame-Smith's ABRAHAM LINCOLN: VAMPIRE HUNTER.'
A surreally lovely video - somewhere between fairy tale & Philip Pullman's imagining of the daemon in His Dark Materials - cudos Alex Mayhew!
"I Say Fever" - the first video from the Ramona Falls debut album Intuit. Directed by the ridiculously talented Stefan Nadelman, winner of a 2003 Sundance prize for his 22 minute film 'Terminal Bar', a prolific animator in the commericial field and the mastermind behind the Menomena Evil Bee video.
Ramona Falls is Brent Knopf's first solo venture, but he has an extensive musical resume as part of trio Menomena (an indie rock band from Portland, OR, that's snagged plaudits from such tastemakers as Pitchfork Media and the New York Times.)
Directed and Animated by Stefan Nadelman
Produced by Tourist Pictures
Thursday, March 4, 2010
Sam O'Hare does to Manhattan what Keith Loutit has been doing to seaside & waterfront scenes in Australia. Gorgeous.
'Here's The Sandpit, a short film/sped-up slideshow/something. An artist named Sam O'Hare took over 35,000 photos over a week last August and strung them together into a day-in-the-life movie, one that appears to be filmed on a miniature set.
It takes a second to realize that the images are actually real. There's some sorta tilt something and Adobe magic at play that you can read about here. Or you can just enjoy all the pretty, speedy New Yorkiness and quietly long for a busy summer day.
source on Gawker: http://bit.ly/ddhWd7
New post by Tali Krakowsky on a lovely social initiative - one soccer ball, many cities, making it's way to the World Cup South Africa, one game at a time - how many will get to play with it? brilliant
Tuesday, March 2, 2010
Monday, March 1, 2010
Love this! Designer/programmers Leon Hung and Camille Orillaneda as One Bit Increment have created an experiential website 'craft meets digital' to showcase their work - lost lots of time playing in the clouds, now on the lookout for hedgehogs & potatoes
New video from the Raveonettes, the Danish alt-rock duo- created by Blind - love it - just not tired of steampunk yet...
Blind is a conceptually driven multimedia design studio and full service production company
www.blind.com - amazing work
A playful collision of the virtual & the real - love the sound elements - click click click!
Born 1980 in Amsterdam.
Father Arie Rozendaal from the Netherlands.
Mother Heloisa Castello Branco from Rio de Janeiro, Brazil.
Great grandfather Humberto Castello Branco, former president of Brazil.
Exhibited all over the world in galleries and museums,
makes installations with projections.
Makes websites as art pieces, pieces are sold with domain name,
work remains public, name of collector in title bar.
Collectors in France, UK, Spain, NL and Austria.
Lived in Amsterdam, Rio, Los Angeles, Paris, Tokyo, Portland and Berlin.
Lives and works in hotels.