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Monday, February 22, 2010

AR ( augmented reality ) magazine COLORS 2009 BENETTON

Benetton launched an augmented reality issue of their Colors magazine in Autumn 2009. The theme is global teenagers - very counter culture/queer - often showcasing kids whose choices re. music & lifestyle make them targets in their own societies. The issue is packed with AR content - the teens I've shown it to love it. Benetton seems to have more AR on the way:

Posted via web from Siobhan O'Flynn's 1001 Tales

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